Hi! We’re UX Content Design NYC.
Welcome to our community.
We’re here to share information, inspiration and education for NYC-based UX content professionals. In particular, we’re dedicated to establishing and growing the UX writing/content design/content strategy* community.
*We prefer “content design,” but you do you.
Last event:
How Figma's UX Writers Use Figma
07/09/2025 - Panel Discussion
Figma UX writers and product designers shared how they use Figma, including tips, tricks, and best practices for staying organized, turbocharging your workflows, and building better design partnerships.
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Get involved
UX Content Design NYC can offer amazing events because our members are amazing. There are many ways to get involved, from speaking to volunteering.
If you’re interested in being a part of a UX Content Design NYC event, please get in touch: hello@uxcontentdesign.nyc
Speak at an event
We’ve been lucky to host industry leaders in content design from around the globe.
Do you have a presentation topic that would be appropriate for our group? Let us know!
Run a workshop
Education is at the heart of our community. We’re looking for people who can run live workshops with our group.
Host an event
We rely on our members to provide space for our group to meet. It’s a great way to get involved –and show off your space.
Sponsor an event
Sometimes our venues aren’t able to provide food and drink. That’s where our sponsors come in. We always give our sponsors a shout-out (and free tickets).
Volunteer
Join us in growing our community. We can use a variety of skillsets to create, organize, publicize and run our events.
If you’re interested in being a part of a UX Content Design NYC event, please get in touch: hello@uxcontentdesign.nyc
Past events
How Figma's UX Writers Use Figma
07/09/2025 - Panel Discussion
Figma UX writers and product designers shared how they use Figma, including tips, tricks, and best practices for staying organized, turbocharging your workflows, and building better design partnerships.
The panel included:
Molly Rosen Marriner: UX Writer | Figma
Abby Jetmundsen: Product Designer | Figma
Ry Reid: Product Designer | Figma
Sophie Tahran (moderator): Director of UX Writing | Figma
Figma NYC hosted the event, and meetup friend Deborah Ten wrote up her key takeaways from the discussion.
Attendees and organizers. The smiles say it all. Image credit: Kendal Sparks via LinkedIn
Leading in UX Content Design
06/11/2025 - Panel Discussion
Industry experts offered insights on the world of UX content design leadership—as an IC or manager—and tips on connecting with like-minded professionals to expand your network.
The panel included:
Nicole Kuang: Senior Staff UX Writer | Airbnb
Brett Brownell: Staff Content Designer | Instacart
Michelle Savage: Content Design Director | PayPal
Nicole Bankowski (moderator): Content Design Lead | PayPal
PayPal hosted this event, and meetup co-founder Selene De La Cruz wrote a summary of the discussion.
From left to right: Nicole Bankowski, Michelle Savage, Brett Brownell, Nicole Kuang
Nicole Bankowski captured the crowd.
Launching Content-first Design
04/24/2025 - Expert Interview
Sarah Johnson: Founder | Content-first Design
Meetup cofounder Melinda Belcher interviewed Sarah Johnson about her new book, Content-First Design. Sarah outlined a clear, practical process for putting content at the center of product design—from early conversations through launch.
Mastercard hosted the event, and meetup friend Alli Mooney wrote a summary of the interview.
Melinda Belcher interviews Sarah Johnson
Content in Design Systems
12/02/2024 - Panel Discussion
Experts shared their experiences and tips on how to create effective design systems in terms of content variants, taxonomy of elements, and optimizing for findability.
The panel included:
Audrey Hamoy: Content Design Patterns Specialist
Andy Dubrov: CX Director | Verizon
Donnie D’Amato: Founder, Chief Architect | Design Systems House
Lizzie Taylor (moderator): JPMorganChase “Manhattan Design System”
JPMorganChase hosted this event.
From left to right: Audrey Hamoy, Donnie D’Amato, Lizzie Taylor, Andy Dubrov
Content Design Career Pivots: where a background in CD can take you
04/29/2024 - Panel Discussion
So you started a career in Content Design—where else can it take you? Panelists shared how they’ve leveraged their skills and background as Content Designers to pivot into new careers.
The panel includes:
Liz Hartmann-Dow: User Experience Director | JPMorgan Chase
Etana Solomon: Social Impact Consultant
Lara McLoed: Inclusion, Equity & Belonging Business Partner | Robinhood
Amy Chick: Principal Product Strategy Consultant | DEPT
Michelle Savage (moderator): Directory of Content Design and Strategy | PayPal
PayPal hosted this event, in partnership with Utterly Content Global Festival, and meetup co-founder Melinda Belcher wrote a summary of the discussion.
Panelists Liz Hartmann-Dow and Etana Solomon
Panelist Amy Chick and moderator Michelle Savage
Michael Restiano on Breaking Into Management
11/15/2022 - Expert Interview
Michael Restiano: Content Design Manager | Instacart
Practical advice for content designers breaking into their first management role that doesn’t involve breaking yourself, your coworkers, or those around you.
Robinhood hosted this event.
Content Design + Legalese: Creativity and collaboration within constraints
09/14/2022 - Panel Discussion
As content designers and UX writers, we all strive to create product experiences that are clear, concise, conversational and compelling. Yet many of us work in highly regulated industries that require us to champion clear language within legal constraints—and while partnering with legal and compliance professionals whose writing can be wordy, complex, and inaccessible.
The panel included:
Shawn Roe: Staff Content Designer | Robinhood
Kate Hofstra: Director of Content Strategy | Havas
Jedediah Baker: UX & Product Writing Lead | Lemonade
Tim Toscano: VP, Lead Editor & Content Strategist, Wealth Management | JPMorgan Chase
Yuval Keshtcher (moderator): Founder | UX Writing Hub
Havas hosted this event.
From left to right: Yuval Keshtcher, Tim Toscano, Kate Hofstra, Jedediah Baker, Shawn Roe
Making Friends with the Robots: Generative AI and Content Design
07/13/23 - Panel discussion
Generative AI is here — is it coming for our jobs? Or can it help us do them better? At this panel, we heard from a panel of content professionals experimenting with AI tools to support their process. More than speculation, we covered practical questions, such as:
How can generative AI tools help us today?
What tips and best practices are emerging?
What work should we humans lean into?
The panel included:
Reese Fuller: Lead Writer | Work & Co
Jackie Julie: Content Director | Perficient
Jane Mosczynski: Principal Content Strategist | FM Global
Jenn Shreve: Content Design Lead | Google
Alli Mooney (moderator): VP, Content Design | Mastercard
The event was hosted by Mastercard and sponsored by Acrolinx
Managing the Politics of Content
05/11/2020 - Virtual Meetup on Zoom
Hilary Marsh - President and chief strategist | Content Company
Content strategy can inspire transformation. This talk’s five lessons will help content strategists provide the foundation for transformational change in the organizations they work in or with.
100% of proceeds were donated to the Food Bank for New York City with 1:1 matching provided by Mastercard.
Growing beyond a team of one
01/29/2020 - Panel Discussion
Content leaders from Facebook, Spotify, and American Express discussed how they expanded their UX writing team and how you can expand yours.
Janet Choi: Principal UX Writer | AmEx
Amanda Lasnik: Senior UX Writer | Spotify
Gina Pensiero: Content Strategy Manager | Instagram
Selene Rosenberg (moderator): Content Design Manager | Mastercard
One of me for all of you: being the solo content strategist
10/07/2019 - Expert Speaker
Sara Walsh: UX Writer & Content Strategist | Google
Tips for solo content strategists to stay calm and effective as her teams and product areas evolved, matured, and grew.
The art and science of naming
09/17/2019 - Expert Speaker
Sophie Tahran: UX Writer | Condé Nast
We learned how to design an effective naming process, defining everything from who should really be involved to how you'll determine success.
UX Content Design + Ogilvy – XD CoLab
08/06/2019 - Workshop
The Ogilvy XD team showcased their holistic approach in an interactive workshop that includes research, content, design and measurement.
Kendal Sparks: Content Design Manager | Mastercard
Writing for UX designers
06/11/2019 - Expert Speaker
Scott Kubie: Lead Content Strategist | Brain Traffic
Scott Kubie wrote a groundbreaking book about writing for designers – especially UXers and front-end web developers – who know that words and writing are important, but haven’t yet found the book that makes writing "click."
Customer-centric, content-first design
05-22-2019 - Expert Speaker
Kevin Nichols: Executive Director of Experience | AvenueCX
Kevin explored why a content-first approach is more necessary than ever to help businesses deliver on the promise of exceptional customer experience.
Landing your next UX writing role
04-16-2019 - Panel Discussion
UX writers and leaders from within and outside of Google shared insights on crafting your portfolio, interviewing, and career development
Bobbie Wood: Founder | UX Writers Collective
Melinda Belcher: Sr. Director, Digital Experience | Mastercard
Jeremy Axelrod: UX Writing Manager, Cloud | Google
Alex Hays: UX Writer, G Suite | Google
Kendal Sparks: Lead Experience Writer | Ogilvy XD
Melissa Sepe-Johnston: UX Writing & Product Design | Google
Pitch perfect: content edition
02/26-2019 - Networking Event
We asked our members to pitch a job/idea, promote their own work or poll the audience in only 30 seconds.
UX content design in 2018 and beyond
12/12/2018 - Panel
The state of UX Content Design today—who's involved, what it entails, and why our work is important.
Jeffrey MacIntyre: Founder | Predicate
Mindy Gold: Design & Content Strategist | Freelance
Michael Parrish DuDell: Entrepeneur & keynote speaker | Freelance
Tamara Hilmes: UX Writing Manager | Spotify
Katie Del Angel (moderator): Product Content Strategist | Shopify
UX content design: 20x20 night
10/11/2018 - Networking/Expert Speaker
Our kick-off event with 10 pecha kucha style presentations: 20 slides, 20 images, 20 sec. each.
About Us
Who are we?
UX Content Design NYC was co-founded in 2018 by Melinda Belcher and Selene De La Cruz, along with a mighty team of volunteers and hosts. We collaborate with UX content professionals across locations and industries.
Melinda Belcher: Executive Director, Design for Wealth Management | JP Morgan Chase
Selene De La Cruz: Senior Manager of Content Design | Robinhood