Hi! We’re UX Content Design NYC.

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Welcome to our community.

We’re here to share information, inspiration and education for NYC-based UX content professionals. In particular, we’re dedicated to establishing and growing the UX writing/content design/content strategy* community.

*We prefer “content design,” but you do you.

Last event:

How Figma's UX Writers Use Figma

07/09/2025 - Panel Discussion

Figma UX writers and product designers shared how they use Figma, including tips, tricks, and best practices for staying organized, turbocharging your workflows, and building better design partnerships.

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Get involved

UX Content Design NYC can offer amazing events because our members are amazing. There are many ways to get involved, from speaking to volunteering.

If you’re interested in being a part of a UX Content Design NYC event, please get in touch: hello@uxcontentdesign.nyc


Speak at an event

We’ve been lucky to host industry leaders in content design from around the globe. 

Do you have a presentation topic that would be appropriate for our group? Let us know!


Run a workshop

Education is at the heart of our community. We’re looking for people who can run live workshops with our group.


Host an event

We rely on our members to provide space for our group to meet. It’s a great way to get involved –and show off your space.


Sponsor an event

Sometimes our venues aren’t able to provide food and drink. That’s where our sponsors come in. We always give our sponsors a shout-out (and free tickets).


Volunteer

Join us in growing our community. We can use a variety of skillsets to create, organize, publicize and run our events.


If you’re interested in being a part of a UX Content Design NYC event, please get in touch: hello@uxcontentdesign.nyc

 

Past events

How Figma's UX Writers Use Figma

07/09/2025 - Panel Discussion

Figma UX writers and product designers shared how they use Figma, including tips, tricks, and best practices for staying organized, turbocharging your workflows, and building better design partnerships.

The panel included:

  • Molly Rosen Marriner: UX Writer | Figma

  • Abby Jetmundsen: Product Designer | Figma

  • Ry Reid: Product Designer | Figma

  • Sophie Tahran (moderator): Director of UX Writing | Figma

Figma NYC hosted the event, and meetup friend Deborah Ten wrote up her key takeaways from the discussion.

Attendees and organizers. The smiles say it all. Image credit: Kendal Sparks via LinkedIn


Leading in UX Content Design

06/11/2025 - Panel Discussion

Industry experts offered insights on the world of UX content design leadership—as an IC or manager—and tips on connecting with like-minded professionals to expand your network.

The panel included:

  • Nicole Kuang: Senior Staff UX Writer | Airbnb

  • Brett Brownell: Staff Content Designer | Instacart

  • Michelle Savage: Content Design Director | PayPal

  • Nicole Bankowski (moderator): Content Design Lead | PayPal

PayPal hosted this event, and meetup co-founder Selene De La Cruz wrote a summary of the discussion.

From left to right: Nicole Bankowski, Michelle Savage, Brett Brownell, Nicole Kuang

Nicole Bankowski captured the crowd.


Launching Content-first Design

04/24/2025 - Expert Interview

Sarah Johnson: Founder | Content-first Design 

Meetup cofounder Melinda Belcher interviewed Sarah Johnson about her new book, Content-First Design. Sarah outlined a clear, practical process for putting content at the center of product design—from early conversations through launch. 

Mastercard hosted the event, and meetup friend Alli Mooney wrote a summary of the interview.

🎥 Watch the video

Melinda Belcher interviews Sarah Johnson


Content in Design Systems

12/02/2024 - Panel Discussion

Experts shared their experiences and tips on how to create effective design systems in terms of content variants, taxonomy of elements, and optimizing for findability.

The panel included:

  • Audrey Hamoy: Content Design Patterns Specialist

  • Andy Dubrov: CX Director | Verizon

  • Donnie D’Amato: Founder, Chief Architect | Design Systems House

  • Lizzie Taylor (moderator): JPMorganChase “Manhattan Design System”

JPMorganChase hosted this event.

From left to right: Audrey Hamoy, Donnie D’Amato, Lizzie Taylor, Andy Dubrov


Content Design Career Pivots: where a background in CD can take you

04/29/2024 - Panel Discussion

So you started a career in Content Design—where else can it take you? Panelists shared how they’ve leveraged their skills and background as Content Designers to pivot into new careers.

The panel includes:

  • Liz Hartmann-Dow: User Experience Director | JPMorgan Chase

  • Etana Solomon: Social Impact Consultant

  • Lara McLoed: Inclusion, Equity & Belonging Business Partner | Robinhood

  • Amy Chick: Principal Product Strategy Consultant | DEPT

  • Michelle Savage (moderator): Directory of Content Design and Strategy | PayPal

PayPal hosted this event, in partnership with Utterly Content Global Festival, and meetup co-founder Melinda Belcher wrote a summary of the discussion.

Panelists Liz Hartmann-Dow and Etana Solomon

Panelist Amy Chick and moderator Michelle Savage


Michael Restiano on Breaking Into Management

11/15/2022 - Expert Interview

Michael Restiano: Content Design Manager | Instacart

Practical advice for content designers breaking into their first management role that doesn’t involve breaking yourself, your coworkers, or those around you.

Robinhood hosted this event.


Content Design + Legalese: Creativity and collaboration within constraints

09/14/2022 - Panel Discussion

As content designers and UX writers, we all strive to create product experiences that are clear, concise, conversational and compelling. Yet many of us work in highly regulated industries that require us to champion clear language within legal constraints—and while partnering with legal and compliance professionals whose writing can be wordy, complex, and inaccessible.

The panel included:

  • Shawn Roe: Staff Content Designer | Robinhood

  • Kate Hofstra: Director of Content Strategy | Havas

  • Jedediah Baker: UX & Product Writing Lead | Lemonade

  • Tim Toscano: VP, Lead Editor & Content Strategist, Wealth Management | JPMorgan Chase

  • Yuval Keshtcher (moderator): Founder | UX Writing Hub

Havas hosted this event.

From left to right: Yuval Keshtcher, Tim Toscano, Kate Hofstra, Jedediah Baker, Shawn Roe


Making Friends with the Robots: Generative AI and Content Design 

07/13/23 - Panel discussion 

Generative AI is here — is it coming for our jobs? Or can it help us do them better? At this panel, we heard from a panel of content professionals experimenting with AI tools to support their process. More than speculation, we covered practical questions, such as:

  • How can generative AI tools help us today?

  • What tips and best practices are emerging?

  • What work should we humans lean into?

The panel included:

  • Reese Fuller: Lead Writer | Work & Co

  • Jackie Julie: Content Director | Perficient

  • Jane Mosczynski: Principal Content Strategist | FM Global

  • Jenn Shreve: Content Design Lead | Google

  • Alli Mooney (moderator): VP, Content Design | Mastercard

The event was hosted by Mastercard and sponsored by Acrolinx


Managing the Politics of Content

05/11/2020 - Virtual Meetup on Zoom

Hilary Marsh -  President and chief strategist | Content Company

Content strategy can inspire transformation. This talk’s five lessons will help content strategists provide the foundation for transformational change in the organizations they work in or with.

100% of proceeds were donated to the Food Bank for New York City with 1:1 matching provided by Mastercard.


Growing beyond a team of one

01/29/2020 - Panel Discussion

Content leaders from Facebook, Spotify, and American Express discussed how they expanded their UX writing team and how you can expand yours.

  • Janet Choi: Principal UX Writer | AmEx

  • Amanda Lasnik: Senior UX Writer | Spotify

  • Gina Pensiero: Content Strategy Manager | Instagram

  • Selene Rosenberg (moderator): Content Design Manager | Mastercard

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One of me for all of you: being the solo content strategist

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10/07/2019 - Expert Speaker

Sara Walsh: UX Writer & Content Strategist | Google

Tips for solo content strategists to stay calm and effective as her teams and product areas evolved, matured, and grew.


The art and science of naming

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09/17/2019 - Expert Speaker

Sophie Tahran: UX Writer | Condé Nast

We learned how to design an effective naming process, defining everything from who should really be involved to how you'll determine success.


UX Content Design + Ogilvy – XD CoLab

08/06/2019 - Workshop

The Ogilvy XD team showcased their holistic approach in an interactive workshop that includes research, content, design and measurement.

Kendal Sparks: Content Design Manager | Mastercard


Writing for UX designers

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06/11/2019 - Expert Speaker

Scott Kubie: Lead Content Strategist | Brain Traffic

Scott Kubie wrote a groundbreaking book about writing for designers – especially UXers and front-end web developers – who know that words and writing are important, but haven’t yet found the book that makes writing "click."


Customer-centric, content-first design

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05-22-2019 - Expert Speaker

Kevin Nichols: Executive Director of Experience | AvenueCX

Kevin explored why a content-first approach is more necessary than ever to help businesses deliver on the promise of exceptional customer experience.


Landing your next UX writing role

04-16-2019 - Panel Discussion

UX writers and leaders from within and outside of Google shared insights on crafting your portfolio, interviewing, and career development

  • Bobbie Wood: Founder | UX Writers Collective

  • Melinda Belcher: Sr. Director, Digital Experience | Mastercard

  • Jeremy Axelrod: UX Writing Manager, Cloud | Google

  • Alex Hays: UX Writer, G Suite | Google

  • Kendal Sparks: Lead Experience Writer | Ogilvy XD

  • Melissa Sepe-Johnston: UX Writing & Product Design | Google

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Pitch perfect: content edition

02/26-2019 - Networking Event

We asked our members to pitch a job/idea, promote their own work or poll the audience in only 30 seconds.


UX content design in 2018 and beyond

12/12/2018 - Panel

The state of UX Content Design today—who's involved, what it entails, and why our work is important. 

  • Jeffrey MacIntyre: Founder | Predicate

  • Mindy Gold: Design & Content Strategist | Freelance

  • Michael Parrish DuDell: Entrepeneur & keynote speaker | Freelance

  • Tamara Hilmes: UX Writing Manager | Spotify

  • Katie Del Angel (moderator): Product Content Strategist | Shopify

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UX content design: 20x20 night

10/11/2018 - Networking/Expert Speaker

Our kick-off event with 10 pecha kucha style presentations: 20 slides, 20 images, 20 sec. each.

About Us

Who are we?

UX Content Design NYC was co-founded in 2018 by Melinda Belcher and Selene De La Cruz, along with a mighty team of volunteers and hosts. We collaborate with UX content professionals across locations and industries.

  • Melinda Belcher: Executive Director, Design for Wealth Management | JP Morgan Chase

  • Selene De La Cruz: Senior Manager of Content Design | Robinhood